The issues that face the well-known clothes brands to open new stors Research Proposal

The issues that face the well-known clothes brands to open new stors in Perth City In Western Australia - Research Proposal Example As such, it will outline some of the factors that they should put into consideration, as well as the strategies that they must employ in order to capture the market and have a controlling share of the sales volume (Aage and Belussi 2008, p.45). The key objective of this research proposal is to determine the issues that face well-known clothes brands when they want to open new clothes stores in Perth City located in Western Australia. In identifying these issues, the research proposal will provide prospective investors with an avid avenue to invest in the city. Some of the key areas of research to cover include (Ambrose, Cohen and Tannenbaum 2003, p.17). This research comes at the backdrop of an increase in the entrants of new players in the fashion industry within Perth city. The city is located in Western Australia and lies within one of the largest metropolis in Australia (Mathur 2001, p.133). As such, the high population of people living in this city creates a viable opportunity for the market players to take advantage of and maximize their sales volume, thereby increasing their profits. It is among the most isolated cities in the world, with a calm and presentable habitat hosting over one and half a million residents. The city also lies along the coastal line and has beautiful beaches that define the lifestyle of the city adequately as a safe, quiet and laid-back city (Balmer 2008, p.182). As such, fashion investors need to consider these lifestyle practices and trends of city dwellers in order to determine the best fashions to market within the city. It is always advisable for the suppliers to provide customers with what they demand, rather than what they feel the customers might want to use(McCracken 1986, p.71). For instance, because of the long sprawling beaches and hot afternoons, the fashion industries can invest